Cat videofest director Will Braden

Meet CatVideoFest Founder, Director Will Braden!

By Mewla Young with Will Braden

CatVideoFest 2026 is bringing the best, funniest, cutest, and most amazing cat videos to theaters worldwide! I caught up with founder and director Will Braden to learn how he finds thousands of cat videos each year, what makes a clip CatVideoFest-worthy, and his tips to help amateur videographers capture great cat footage.

Will Braden was a student at the Seattle Film Institute when he first created the cat video, “Henri, le Chat Noir”, a satire of French New Wave cinema featuring Henri’s pessimistic musings. The video was a hit, going viral on the internet. Will’s follow-up Henri film won the 2012 Golden Kitty award at the first Internet Cat Video Film Festival and received over a million views online.

What is CatVideoFest?

CatVideoFest is a yearly, family-friendly theatrical compilation of the best and funniest cat videos, and includes animations, music videos, as well as classic internet clips compiled into one cat-tastic theatrical experience! Catch the 75-minute compilation at a local theater near you.

atVideoFest 2026 poster featuring a cat holding a movie ticket
Cats everywhere are lining up!

Will went on to produce and direct the globally distributed CatVideoFest, a feature-length video montage of cats knocking things off tables, sneaking up on people, and performing amazing physical feats like scaling the side of a building. The video festival travels to hundreds of theaters each year, providing a group viewing experience for cat lovers. Every showing also raises funds for local animal welfare and cat charities.

Mewla: Welcome, Will Braden! We are so excited for CatVideoFest. Tell us—about how many cat video clips did you review in the past year to come up with this year’s montage?

Will:   As a rule, I don’t ever do an official count of how many cat videos I watch, because it might make me feel crazy. But my best estimate is that I watch about 20,000 or so a year now. It’s a lot!

Mewla: Wow! Absolutely! We love all types of cat videos. Roughly what percentage of clips chosen for the festival are “silly cat” videos vs. cute “awww factor” videos vs. “cats are amazing” videos (the latter featuring remarkable physical feats)?

Will:   It’s a good question. The classic cat video, where a cat just does something funny or surprising and it’s caught on camera usually by accident, is the meat and potatoes of CatVideoFest every year. But if that was all there was to the reel, I think it would not only feel repetitive but also make people feel too much like it was the same as the algorithm on social media just clicking next. So I have to make sure to include a lot of variety, with animated clips, music videos, mini documentaries, etc. I would say less than half of the videos are the “silly cat” type. I always pepper in a few blatant “aww” videos. People need a short break from laughing to catch their breath!

“The classic cat video, where a cat just does something funny or surprising, and it’s caught on camera usually by accident, is the meat and potatoes of CatVideoFest…”

-Will Braden

Mewla: What strikes you about a particular video clip that makes you more likely to choose it for the CatVideoFest?

Will:   The biggest thing people should be aware of is length. The reel is about 75 minutes and I usually get up to 200 separate clips in there. So even if someone makes the best cat video ever, if it’s 7 minutes long, I will have to trim it down a lot. Beyond that, there’s really no way to say what is going to work and what isn’t. If it’s got a cat in it, it might make it in!

I will say, if you want your video to have a better chance of going viral, make sure the big laugh or big aww moment happens right at the end. If the video ends and people are still enjoying it, they’re much more likely to share it. Don’t overstay your welcome!

Mewla: About what percent of videos that appear in CatVideoFest are more like scripted short films versus your everyday spontaneous cat videos?

Even better when you can laugh at them together.

Will:   It depends on what you mean by scripted. In terms of an actual scripted video, I would say it’s fairly low. Maybe 10% of the reel.

But there are a lot of videos that are curated and produced, even if they aren’t scripted beforehand. So if those count, in the sense that someone had an idea beforehand and then edited footage to fit that, I’d say it’s maybe 30%. (For example, if someone films the entire process of rescuing a feral cat and then edits it down to a video, with music, and subtitles, etc.)

Mewla: Most videos these days are recorded via a cell phone. Do you have recommendations for amateur videographers about how to ensure high-quality cat video footage?

Will:   I love this question! Lighting is a big one! Even just taking a quick second to turn on a light before you film is really important. iphone and other smartphones are much better in low light than they used to be, but they always aim for maximum visibility over maximum quality.

If it is dark when you film your cat, your phone isn’t thinking, “Well, this might someday be projected on a movie screen, so even if it is a little dark, I better preserve the quality!” No, instead it sacrifices clarity of image to make it as bright as it would be if it were filmed in normal lighting. And you can’t undo that

The other thing I would say is don’t try to zoom in too far. Image quality on newer phones is good enough that you can just capture everything in frame and then crop and zoom a little later if need be. When you zoom in too far, you increase shakiness and increase the chance you will miss some important stuff. Cats don’t often stay still for long, so give them a lot of space in the frame to move!

Mewla: That is fantastic advice--thank you so much! Now one more question that you might never have answered before. You've spent many days viewing, choosing, and assembling cat videos. After a long day, have you ever dreamed about cat videos or had a cat video nightmare?

Will:   What a great question! I can honestly say that while I have definitely dreamt about CatVideoFest shows (typical work anxiety dreams) a few times, I have never had a full on cat video dream or cat video nightmare. But hey, I’m only 15 years into this as a full time gig. Ask me again in another 15!

Mewla: LOL! Okay, it's a deal! Thank you so much for taking the time to chat with us, Will. We can't wait to catch the Fest this year.

 Care to submit a video to CatVideoFest?

Cat videographers! To have a video considered for next year’s CatVideoFest, submit the video link to the CatVideoFest website submission page at https://catvideofest.com, or submit videos by Tweeting them at X @CatVideoFest.

What’s your favorite thing (feature, etc.) about cat videos?

Let us know in a comment below.

 

😸😽🐈🐈‍⬛

MewlaYoung.com  August 2026 

16 thoughts on “Meet CatVideoFest Founder, Director Will Braden!”

  1. Andrea Miotto

    Wonderful interview, Mewla! I loved the Henri videos. Enjoyed the very creative question about subcategories of cat videos. I checked and unfortunately there’s no screening anywhere near Baltimore. Do you know if Will ever posts the reel for streaming or online access anywhere? Thanks!

    1. Thank you so much, Andrea. Will says that the video fest is created specifically to be a shared experience watched as a group in a theater. If you have a favorite local theater or a cat shelter in your town, you can make sure they know about this fun opportunity. Also, you can enjoy a slice of the fest via their trailers on YouTube. (This year’s trailer is at https://www.youtube.com/watch?v=wbzRCI1AgZ8.) I guarantee that you’ll laugh. : )

    1. Hi Kat,
      Thank you for the kind words, and I’m so glad that you enjoyed the interview and that we helped you learn about this event! I believe you are in New Zealand? Will suggests that if you want to have the festival in your area, to approach your local movie theater(s) and suggest that they host the event.
      Maybe next year : )

  2. Jennifer Morales

    That was an excellent interview! I really liked his tip on how to capture quality footage. Hopefully one day I’ll be able to watch this in the theater.

  3. Great interview, Mewla! I am picky about what cat videos I watch. Some people think it’s funny to scare or torment the cat and watch its reaction. I don’t. As a fan of Cat Video Fest, I have always enjoyed their selection.

    1. Hi Mollie, I completely agree. No cat exploitation! Felines are already perfectly enjoyable without causing them pain or fear. : ) And yes, none of that in the fest, either.

  4. I loved the “Henri, le Chat Noir” videos. Today’s CatVideoFest brings much joy and laughter. Thank you for fun interview with the wonderful Will Braden. Thoroughly enjoyed it. >^..^<

  5. Thanks Mewla for a great interview. I always wondered how long the movie was and how many videos he puts in them. I just wish it was coming here.

  6. Interesting to read this, Mewla! I used to love watching those “Henri Le Chat Noir” videos!

    1. Thank you, Leah. Who knew then that “Henri Le Chat Noir” was the beginning of even greater things. : )

  7. Samo's owner

    This was very interesting to read. I didn’t know about this event at all but it sounds like the best thing to go and see, far more fun then a regular cinema. I always wondered about the video quality when recording from the phone, it’s all true as he says, I think most of us that does videos are never thinking they would be seen on a big screen, not TV either, just phones, at least I always assume people will watch a few seconds on their phone but very good info for those who likes to reach higher. Would he put this fest onto Youtube so we others can see or did I miss that info somehow? Thanks Mewla for this good interview

    1. Thank you, Samo’s owner! I believe these hints are especially relevant for videos that go on to the big screen. The fest is created specifically to be a shared experience watched as a group in a theater. I’m not sure if the CatVideoFest will be showing in Sweden, but if you have an interested cat shelter and a group of cat lovers in your town, you can make sure they know about this fun opportunity to raise funds for the shelter. To enjoy a slice of the fest, take a look at this year’s trailer at https://www.youtube.com/watch?v=wbzRCI1AgZ8. Past years’ trailers are available on YouTube, too. : )

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